Good vs Bad Survey Questions

Good vs Bad Survey Questions

Nguyễn Trúc Thanh VyHUF04 -

Well-written survey question:

On a scale of 1–5, how much do you agree with the following statement:
"Using the iPro2 app regularly has improved my confidence when speaking...

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Well-written survey question:

On a scale of 1–5, how much do you agree with the following statement:
"Using the iPro2 app regularly has improved my confidence when speaking English."

Response scale:

1 – Strongly Disagree
2 – Disagree
3 – Neutral
4 – Agree
5 – Strongly Agree

-> This question is good because it is clear and focused on a specific construct (confidence), it uses a simple Likert scale for easy quantification, avoids leading or biased wording.

Poorly constructed survey question:

Do you think the iPro2 app is amazing and totally helpful for speaking English, or is it just another boring app that doesn’t really help at all?

-> This question is bad because it contains loaded and leading language (“amazing,” “totally helpful,” “boring”), presents a false dichotomy with extreme options, it employs emotionally charged wording that biases the respondent.

Good vs Bad Survey Questions

HạnhHUF04 Võ Thị Bích -
Hi, I have some comments for your well - written survey question: the phrase “using the iPro2 app regularly” is vague. Different respondents may interpret regularly in ...

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Hi, I have some comments for your well - written survey question: the phrase “using the iPro2 app regularly” is vague. Different respondents may interpret regularly in different ways (e.g., daily, weekly, or occasionally), which can reduce response consistency and reliability.