🎯 Purpose of Survey Research
Quantify Patterns
Measure and quantify behaviors and characteristics within specific populations effectively.
Identify Relationships
Discover and analyze the connections and correlations among different variables.
Generalize Findings
Extend insights from a sample group to a broader population through appropriate sampling.
Surveys are especially valuable for gathering standardized information from a large number of respondents in a cost-effective and time-efficient manner.
🛠️ Types of Surveys
Cross-sectional
- Conducted at one point in time
- Describes current conditions or attitudes
Longitudinal
- Repeated over time
- Studies changes or trends
📝 Key Components of Survey Design
Research Questions
Clearly define what you want to know.
Population & Sampling
- Identify target population
- Select sampling strategy (random, convenience, stratified)
Instrument Design
Questions must be clear, concise, and unbiased. Use appropriate scales (e.g., Likert, checkboxes).
Pilot Testing
Test with a small group first. Revise unclear or problematic questions before the full launch.
Data Collection
Strengths
- Collect large amounts of data quickly
- Easy to compare and analyze statistically
- Good for descriptive and correlational studies
Limitations
- Response bias (Social desirability)
- Cannot establish causal relationships
- Low response rates without follow-up
📌 Example in Educational Research
"A study surveying 300 non-English major students to explore the impact of Edpuzzle on their listening skills used a Likert-scale questionnaire. Results were analyzed using SPSS to find mean scores and perform correlation analysis."