Research Methodology Tools

Likert Scales

One of the most widely used tools in survey research to measure attitudes, perceptions, beliefs, and other subjective variables.

Named after psychologist Rensis Likert

What Is a Likert Scale?

A Likert scale typically consists of a statement followed by a range of response options. The respondent chooses the option that best reflects their opinion.

You can also use 4-point, 7-point, or even 10-point scales, depending on the research design.

Example Statement

“I feel confident using SPSS to analyze data.”

You selected:

odD vs Even

Odd-numbered

3, 5, 7
  • Includes a neutral/midpoint option.
  • Use when you want to allow undecided responses.

Even-numbered

4, 6
  • Forces a leaning decision (no neutral).
  • Use when you want respondents to take a stance.

Guidelines for Writing Likert Items ✍️

Statements, not questions

“I enjoy learning research methods.”

“Do you enjoy learning research methods?”

Be clear and specific

Avoid vague or confusing wording. Precision reduces measurement error.

Avoid double-barreled

“I enjoy learning research methods and statistics.”

Split this into two separate items.

Mix Directions

Include both positive and negative items to prevent response bias and acquiescence.

📊 Analyzing Likert Scale Data

Likert responses are typically ordinal, but when summed across multiple items, they are often treated as interval data.

Descriptive Statistics

Mean, Median, Standard Deviation

Inferential Analysis

t-tests, ANOVA, correlation, regression

Reliability Checks

Cronbach’s Alpha

Factor Analysis

EFA/CFA for construct validation

Example Scenario

Thesis Presentation Anxiety

“I feel nervous when presenting my thesis in English.”

1 = Strongly Disagree 5 = Strongly Agree

If a construct like “presentation anxiety” includes 5–10 similar items, researchers can compute a composite score to represent that variable.

Further Reading

Deep dive into analyzing Likert data effectively.

Read Boone & Boone (2012)